Whether you’re a wedding planner looking to hire more couples or you’re a wedding venue owner who wants to book more events, there are many things you can do to increase the reach of your marketing. In fact, there are probably a lot of basic things that you’re overlooking altogether, which means that you’re missing out on a ton of potential business. The good news is that attracting more wedding clients is not that tough at all, and here are 3 ways that you’re probably not utilizing enough.
Networking and Incentives
Probably the easiest way to expand your business in a hurry is to meet up with other wedding professionals and setup referral programs with each other. This is usually very easy because the partnership will be beneficial to all parties. If you’re a wedding venue owner, for instance, you can offer wedding planners a “kickback” whenever they rent out your venue to their clients. It just needs to be something small like 5%, and offering this type of incentive or discount to them will instantly boost the number of bookings you have at your wedding venue.
Offer Something Different
Another simple way to drum up more business is to offer something a little unique from your local competition. For instance, if you’re a wedding photographer, consider specializing in fairy tale photo shoots or something similar. If you are a wedding planner, make sure you offer lots of little details like wedding sparklers or beautiful centerpieces to make your work standout. People remember the little details, so make sure you always plan thoughtfully. By offering something different, you can easily create a brand for your services that won’t be easily duplicated or outdone.
Engage Your Clients Directly
Lastly, having good communication skills with your customers is vitally important; especially after their wedding is finished. Getting feedback from your clients about what they enjoyed and where they could see improvement will allow you to adjust your skills and business model to make your company more successful. Consider having a mailing list or newsletter that you send out via email so you can stay engaged with your customers indefinitely.
Though there are a lot of things that you can do to make your wedding business better in a hurry, these three are by far the top picks from my personal experience. As long as you’ve taken care of the basic things like printing business cards and offering good quality products or services, finding ways to attract more clients to your wedding business is as easy as pie.