The world of advertising has changed over the years from the traditional print ads, to television also known as its more traditional name digital media, to today’s more widely used social media. The evolution of technology over the years has exposed the advertising world to several new and different mediums. However, the idea of branding has been the one constant through all the different evolutions of technology. Brands slowly started to realize that showing their brands in ads were not enough in which gave rise to the Brand Representative. Brands know that securing the right Brand Representative is crucial to marketing of their product.
Brand Representatives make an imprint on the perspective buyer, every year we search for a Brand Representative that has raised branding awareness. In order to qualify they must master not only representing brands through the ever-evolving use of technology but also through traditional medium of brand recognition. With the invention of the internet many people have become brand representatives through social media, but many have not been able to transition as a Brand Representative outside social media and create a name in the market place through the traditional advertising mediums.
D-Tech Magazines Brand Representative of the year has equally mastered the two mediums of print and digital. D-Tech Magazine’s Digital Brand Representative of the year goes to Germany’s Giacomo Miketta. Miketta is the Print and Digital Brand Representative for several brands among his portfolio are Bentley, Ferrari, Porsche, Lamborghini and Armani. Other types of brands in his extended portfolio include apparel, casinos and eyewear. His representation of brands in his portfolio have resulted in successful campaigns for the brands in both mediums.
He has represented most of the brands in his portfolio for many years. Miketta has demonstrated that a modern day brand representative is able to conquer these two tough advertising mediums. We break out the two mediums we looked at in support of our decision below.
Miketta demonstrated that a modern day brand representative is able to conquer these two tough advertising mediums. We break out the two mediums we looked at in support of our decision to name Miketta to this title.
Armani chose him to represent their new men’s fragrance Acqua Di Giò. To announce this Armani sent Miketta on a 16-day tour throughout his native Germany making appearances at several events and departments stores. Earlier this year Miketta worked with Porsche Designs introducing their new line of products through both public appearances and print campaigns. Miketta has done the same for the luxury car brand Lamborghini. German’s can currently see him on their local cable cars in Frankfurt where his picture can be seen daily in a billboard size print advertisement. In addition to this Miketta has appeared in an Italian Vogue spread raising brand awareness for a fitness brand.
Miketta has appeared on Arab TV in an interview with the network for the luxury car brand Bentley. He worked with the famous pop band Feuerherz appearing in the bands YouTube music video, which garnered over 2 millions views. In addition to this Miketta was Lamborghini’s choice to appear in their announcement of their partnership with Samsung using the tech company’s virtual reality Oculus system to give car buyers a virtual driving experience. The video can be seen on Lamborghini’s website
Miketta just returned to Germany from representing Lamborghini for the past two-weeks at the Geneva International Motor Show where he unveiled several of their new autos. Miketta has represented the luxury car brand for the last four years indifferent capacities.
Being a tech magazine we took special interest in the fact that Miketta raised each of the brands he represents market awareness and engagement through the traditional print and newly evolved digital mediums. This is why he is known by these brands as their go to Representative. Through our review we notice that Miketta prefers to take the natural and organic approach when representing brands, meaning he must feel an emotional connection with the brand which resonates in his representation of the brand. This is unique among brand representatives and gives rise to the idea of why many have not been able to master both mediums especially print media. For the reasons we laid out above and more our editorial board decided to name him our 2018 Brand Representative of the year.
You can follow Miketta on his Instagram: @giacomo.miketta
PR and Business inquiries should be directed to his Agency: firstname.lastname@example.org