Local seo helps you in getting the traffic which is targeted. This ensures that you are able to get the visitors which are highly targeted for your business. However, not each and every website can be ranked locally. You have to 1st find out how to prepare your website for local seo. The steps are simple but they are essential. Once you’re able to follow these essential steps, it becomes easier for you to start with local seo.
- The structure of the website:
If you’re operating in multiple cities, you would have to create different pages for services in each city. Once you’re able to do that, you would be able to rank it more easily. You have to also look into the contact us page and update all of those details as well. Only when you’re able to mention the details of your business as well as proper services which you provide in various cities, it would become easier for you to start ranking.
- Looking into the density of area names:
Whether you’re trying to rank in a certain area or whether you’re trying to rank in the city, you have to include those names in the text on your website. You have to look at the density as well. Ideally, it should not be more than 2%. However, if the city names are not present in the URL or in the text, it would become very difficult for you to rank using seo techniques. That is why you have to always opt for including the city names or the region names or the area names before opting for the local seo. This would make your website and the web page is relevant for ranking for those keywords. When they are relevant for ranking, it would become easier for you to rank with a limited amount of backlinks.
- Including the website in Google local listings:
Even though you’re trying to rank in the search engines but you have to also include your website in the Google local listings. This would ensure that it becomes more relevant for local seo. When you’re able to do that, you would be able to get 2 positions on the front page after ranking. The 1st position would be in the local listings and thereafter, you would be able to get the organic position as well. This would not only gain you more traffic but it would also help you in ranking at a higher position. Thus, the share of traffic which you would be able to get for the keywords which you are targeting would be much higher. This would also lead to a higher conversion rate which would benefit your business greatly.
So, instead of thinking that each and every website can be used for local seo, you have to look into these 3 things in order to make your website ready for local seo. Once you look into these 3 things, it becomes much easier for you to start ranking your website locally.