Using social media marketing tools can be a great way to promote your business.

The facebook fan page needs lots of pictures , and illustrations, caption competitions are a great way to engage with your audience, and even straight forward coloured squares ( approximately 400 x 275 pixel) with short text quotes are a great way of stimulating conversation and interaction, and the popularity of your site will depend upon this type of Fun interaction.

Facebook has to make money for its owners, so the use of fan pages to promote a business has to be done strictly to facebooks rules. These are simple enough, but break them at your peril, account suspension for overt spamming or explicit advertising content can set your campaign back and will do more damage than never entering the arena at all. You can always just pay to advertise on Facebook, and it would be a jolly site easier.

To get people to pass your content around, write lists! A list format might seem a bit awkward and silly, but people are more likely to share this type of content than just about anything else. Whether it’s a top 10 list of products or a list of ways a product can be used, lists will get people engaged.

Starting from the beginning try to get your message spelt out in a way that face book will tolerate, get the customers /fans interacting early on, questions are the best way to generate interaction . and the use of the Personal message facility is always a great way to get web content and urls that wish to promote to your fans, just make sure that you have their permission to send them these messages.

Remember to speak to your potential customers as people. You may run a business or corporation; however, this does not mean you need to speak like one.

Be prepared to make mistakes in your social media marketing. Mistakes happen, and you need to view the mistakes you make as learning experiences. There could be a post that offends some niche group, or a typo that sheds a negative light on your company. Handle the mistakes professionally and quickly and learn from them.

Being successful in the world of social media has a lot to do with how you portray yourself. The ideas presented here are all an attempt to make your business as attractive as it can be to the millions of people out there on these sites daily. Use the ideas here to get started today.